How do you promote a movie whose ending everyone actually knows? Netflix has adapted "Munich - In the Face of War," the novel of the same name by Robert Harris about the beginning of World War II. A film trailer and a nail-biting story are available to promote the historical thriller.

The best stories captivate us from the first sentence. At Netflix, for example, even the advertising material arouses an emotional response. The illustrated brand story uses scrollytelling to record the last days before the outbreak of war. As in the real story, the story is not straightforward, but visual effects provide one or two surprises. The trailer fits seamlessly into the storytelling.

The implementation of the brand story happened on three selected media brands: Sueddeutsche.de, Faz.net and ZEIT Online. The campaign was online for 6 weeks.