iq digital @DMEXCO 2024

As the marketer of Germany's leading media, we are represented at this year's DMEXCO 2024 with our mission “value matters”. You can look forward to an even bigger stand, exciting discussions, sustainable products and new dimensions.

 

You can find us in hall 8.1, corridor E, stand 030.

 

Meet us at the stand for a good coffee or secure your place in the audience at our Masterclass or our slot directly on the Agency Stage on the first day. 

 

We look forward to exchanging ideas with the entire digital industry and will be ready with plenty of news for all our contacts. 

Make an appointment at sales-intelligence@iqdigital.de.

Masterclass „Cheap is not a media strategy!"

Only those who take responsibility will survive as a brand. Because long-term and sustainable positioning is not about the cheapest clicks or the cheapest visibility. It's about content with added value. It's about environments that have a positive effect on the brand.

Carolin and Tim from premium marketer iq digital stand for leading media such as FAZ.NET, Handelsblatt Online, SPIEGEL, SZ.de and ZEIT ONLINE. They give value media a face and a voice. And in their masterclass, they will show how powerful values can be.

The Masterclass is in German.

 

When? Wednesday, 18. September 2024 09:45 - 10:15 · 30 Min.

Where? DMEXCO MC 8A

Lecture Reputation for Impact

A study proves it: The reputation of the environment influences the effectiveness of advertising. In their lecture, Heike Fuhrmann from premium marketer iq digital and Tino Meitz from the Schramm, Meitz & partners Institute show that trustworthy media brands guarantee a significant uplift in important campaign KPIs.

The lecture is in German.

 

When? Wednesday, 18. September 2024 17:10 - 17:30 · 20 Min. 

Where? DMEXCO Agencies Stage