Germany's leading media promote democracy, provide orientation and are the antidote to opinion agitation. Our CEO Steffen Bax is now writing a regular column in Horizont. In his first Talking Heads column, he explains why #valuematters should also be a long-term concern for everyone in the marketing industry.

"The work of journalists is more essential to our challenged democracy than ever before. It is the central link, because we need media that add value to society, multiply and help with decision-making in all areas of life. Media that create relevance, not reach as an end in itself!" 

The column will now appear regularly for all Horizont subscribers HERE.