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Transparency for more standardisation and measurability

Standardisation and measurability in the podcast advertising market is still a challenge for many media agencies and clients in Germany. A further step towards comparable media planning was taken with the agma "ma Podcast" measurement published today. "A currency and study can only be created with the help of transparency from all parties involved. For this reason, iq digital and its media brands have decided to become part of the new "ma Podcast"," explains Steffen Bax, Managing Director of iq digital.

iq digital in the TOP 3 of advertising media

The pleasing results of iq digital prove it: High-quality journalistic podcasts in terms of content and technology are meeting with great demand in the market. The podcasts of FAZ.NET, Handelsblatt Online, Süddeutsche Zeitung and ZEIT ONLINE prove with their top rankings that they inform, offer orientation and inspire a large audience with their content.

Positive view of the future
"We are very pleased to be part of the first publication and to be able to directly register such success with our portfolio. Listening is an important step to understand. The German advertising market is characterised by transparency, which is why we are committed to establishing the agma coverage of the "ma-Podcast" as a fixed planning tool among agencies. We are convinced that the German market is taking another important step with this study," adds Steffen Bax. iq digital also expects an increase in demand in the podcast sector this year. In the first few weeks of the year alone, five new podcasts have already been added to the marketing. This brings the number of podcasts to 45. Marco von Dahle, Sales Director iq digital, is confident about the future: "Many of last year's clients have already booked again or signalled renewed interest. More and more clients are realising that podcasts are an integral part of an efficient media plan. The fact that podcasts are now comparable for the first time with the new agma measurement not only helps us in sales, but also ensures more trust and planning security with the medium on the part of agencies and clients."
 

iq digital media marketing gmbh
As a joint venture of FAZ Verlag, Handelsblatt Media Group, Süddeutsche Zeitung Verlag and ZEIT Verlag, iq digital stands for high coverage in the areas of news and business/finance as well as for special interest offers to address pointed target groups. The portfolio includes high-calibre digital offerings in the areas of general news, business & finance, specialist media and millennials: websites such as Der Tagesspiegel, FAZ.NET, Handelsblatt Online, Süddeutsche Zeitung, WirtschaftsWoche Online and ZEIT ONLINE provide decision-makers with up-to-date information on all relevant topics on a daily basis. The portfolio also includes ada, ARIVA.DE, Edison.media, jetzt.de, Spektrum.de, SZ-Magazin.de, ZEIT-Magazin.de and the B2B network fachmedien and mittelstand digital. With a total digital reach of 32.53 million digital unique users1 , iq digital is one of the leading marketers for digital quality media and media brands.
1 Source: agof daily digital facts, Ø month (of the last 3 months (September - November 2021), population 16+, 01.02.2022.
 

Contact iq digital:
Commercial Marketing Management
Lena Hermes
Email: cm@iqdigital.de
Phone: +49 211 887 1311

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