Ford can do more than just automobiles: With Ford Pro, Ford shows itself to be a holistic partner for professionals who want to gain momentum for the future. How Ford Pro works & what benefits Ford Pro brings to companies, shows the integration on the most important media for B2B communication.
Implementation
The sustainable awareness and content campaign stages Ford Pro and the new E-Transit - from the content-rich Native Hub and a factbook with research insides to digital infographics and expert interviews. The campaign brings the various components of Ford Pro to life.
Facts
The B2B target group was specifically addressed via our media channels Handelsblatt, FAZ.net, Süddeutsche.de, wiwo.de and FUM as well as targeting.
The campaign ran for eight months.
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