Ford is boldly tackling the future topics of electrification, connectivity and sustainability - and ushering in the electrification of the future. The Mustang Mach-E is the "draught horse" for these important topics & this electric freedom must be made tangible.
Implementation
Electric freedom through the first digital road trip in the form of a brand story. At the same time, an extensive Native Hub educates - about electric car charging, new technologies and Ford's future electric vehicles. Social posts and an audio campaign accompany the integration.
Facts
The campaign was staged using multimedia via our media brands Handelsblatt, FAZ.net, Süddeutsche.de, wiwo.de, Tagesspiegel.de and Zeit Online.
The campaign ran for nine months.
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